Games, platforms and emerging technology.
Selected Projects
Tejo Virtual
Reached 85K daily active users by building around cultural resonance and tight retention mechanics. A proof that the best mobile products feel locally native — not just technically polished.
1st Place — Samsung SmartTV Challenge
Built synchronized mobile + TV experiences years before second-screen products became mainstream.
National Hackathon Winner — Bogotá
Designed and built a mobile platform to help mitigate animal abandonment in Bogotá — developed during a national hackathon and selected as the winning solution among teams across Colombia.
Led delivery across mobile and web experiences for one of the fastest-growing fintech lenders in the US.
Career Journey
Started building interactive experiences in the Flash era — before modern frameworks made creativity accessible.
Built a culturally rooted social game that reached 85K daily active users organically.
Moved to Beijing to lead social game teams building for international markets — learning fast how products change across cultures.
Built synchronized TV + mobile experiences years before second-screen products became mainstream.
Built and scaled a digital product studio to 80+ people — shipping products across mobile, web, SmartTV, and interactive platforms.
Helped scale fintech products used by millions — balancing growth, delivery pressure, compliance, and real-world operational complexity.
Integrating AI into product thinking, prototyping, delivery, and operational workflows — not as hype, but as a genuine force multiplier.
Approach
A consistent set of practices developed over two decades — across platforms, team sizes and product types.
Turning ambiguity into direction — figuring out what actually matters before teams waste months building the wrong thing.
Designing interactions that feel effortless to users — even when the systems behind them are complex.
Bridging product vision and execution — helping teams move fast without losing clarity, quality, or momentum.
Using AI to accelerate ideation, prototyping, documentation, and execution — as a real workflow advantage, not a gimmick.
Current Focus
Active experiments at the intersection of product, technology and emerging platforms.
Exploring how AI can reduce proposal friction and operational overhead for solar sales teams.
Exploring gamification systems designed to improve engagement, team alignment, and technology adoption inside organizations.
Revisiting culturally rooted multiplayer games with modern social mechanics and mobile-first interaction patterns.
Building repeatable AI-assisted workflows for documentation, planning, prototyping, and product operations.
Always interested in meaningful product conversations, ambitious ideas, and teams building things that actually matter.
